Expect your online sales to increase with the help of these tools.
In the United States, ecommerce represent 8.5% of total incomes in retail, according to the most recent Census Bureau information. Experts expect online sales to continue increasing, with Forrester forecasting that ecommerce’s average yearly growth rate of 9.32% will hold consistent through 2020.
If you want to take advantage of your brand name’s existence online, nevertheless, you have to be active on, and enhanced for, multiple channels. Price comparison engines, social commerce alternatives, mobile apps, multi-site item aggregators and market platforms are all huge drivers of sales. The 18 biggest markets alone represent some 44% of the world’s ecommerce sales, according to data from Digital Commerce 360.
Search Engine Marketing
However none of this matters if your brand name can’t supply a constant, unified consumer experience across all those of those channels. Keeping it all in sync is hard from many perspectives, including order fulfillment, branding properties, item details, delivering logistics and inventory management.
Attempting to do it all alone, or perhaps with a dedicated team, can spread out merchants too thin. These tools can help.
Develop a Seamless Omni-Channel Presence
BigCommerce provides a single hub for all your sales channels. In addition to its ecommerce site management tools, the platform incorporates with Google Shopping, Amazon, Facebook, eBay and Pinterest. It links your stock to all your marketplaces, social networks and point of sale services. You can manage sales throughout all channels with automatic syncing, permitting you to enhance inventory, prevent mistakes and skip cumbersome manual information entry.
BigCommerce’s integrations with multiple POS systems like Square and ShopKeep imply you can likewise utilize it to sell in person. Merchants can save time, due to the fact that everything is handled from a central place, making it much easier to handle the backend of ecommerce, so you can focus on other elements of running your organisation.
Provide Stellar Multi-Channel Support
When you connect with customers on numerous channels, it can be challenging to keep up with customer support and assistance. Freshdesk makes it easy to manage all your customer support discussions from one location, despite which channel the customer decides to use to initiate an assistance request.
Freshdesk includes e-mail ticketing, a built-in phone channel (that saves you from upfront costs and hardware installations connected with a standard call center), live chat, and a feedback widget that can be installed anywhere your consumers are looking for help. It likewise consists of channels for social media support, offered for Facebook and Twitter, so you can monitor when clients are discussing you there, and resolve their questions and concerns. The central platform conserves effort and time, and assists enhance customer satisfaction.
Engage With a Branded Mobile App
Since more web traffic originates from mobile phones than desktops these days, it makes good sense to get in touch with consumers by means of mobile. Shopgate makes it simple for ecommerce business to develop branded mobile apps for clients. This platform enables you to create mobile sites, apps for iPhone and iPad, and Android apps, too. It’s terrific for incentivizing commitment through coupons, QR codes in ads and push alerts for everyday deals.
You can produce a customized app with definitely no coding knowledge, conserving time and money compared to employing a mobile app designer to manage it for you. Plus, Shopgate incorporates with 60 leading ecommerce platforms like Volusion, Magento, Shopify and the previously mentioned BigCommerce, so you can sync it with your existing shop with simply a few minutes of setup time.
Feed the Comparison Shopping Engines
GoDataFeed makes it easy for merchants to market their products on comparison shopping engines including Bing, Google Shopping, Facebook and Shopzilla. Merchants typically see as much as 20% of their online traffic originating from these contrast engines, so it’s important to include them as part of your strategy. But, manually dealing with all of it can be time consuming, and leaves a lot of room for mistake.
With GoDataFeed, nevertheless, the process is streamlined, since it provides a single point of combination to push out your product brochure and automates everyday feed submissions to more than 200 shopping channels. Built-in analytics enables you to measure clicks, conversions, and revenue across channels or by SKU.
Improve Asset Management
A brand name management platform, Bynder simplifies your digital possession archives. Using a single dashboard, you can establish, modify, find and utilize the latest variations of your content – consisting of logos, banners, product images and video content. In this manner, your branding efforts will constantly be consistent, because you use this library as the one source that everything streams from.
The integrated task management module makes it simple for your marketing, content and branding groups to work totally lined up with one another, tracking progress and workflows. It includes real-time collaborative edits, and supplies a main place for all your business’s guidelines. Bynder permits you to tag possessions and release them with embed codes, for much easier company and management.
Ultimately, multi-channel ecommerce merchants who are planning to simplify their operations and increase effectiveness needs to look into utilizing several of these tools to help. They’ll make it much easier for you to maximize your client acquisition efforts and improve fulfillment, while leaving you adequate time for customer service and strengthening relationships with providers and clients.