Google utilizes over 200 algorithms (checkpoints) to figure out where a site will rank on their search results and for which search inquiries. The precise checkpoints belong to Google’s secret recipe and working this table of elements can be a genuine obstacle for even the very best SEO professionals.
Google does however make suggestions and occasionally provides a hint or 2. The SEO community has over time simplified these checkpoints and placed them into four categories of functions. Each category has been offered animal characters to make them less intimidating.
Here is a quick summary of these 4 animals:
Google Panda: The Panda algorithm was first released in February 2011, named after its creator, Google engineer Navneet Panda. The algorithm concentrates on assisting websites with unique useful material appear above websites filled with spam, marketing and copyrighted material. The algorithm continues to have numerous updates every couple of months.
Google Penguin: The Penguin algorithm was first launched in April 2012, and has been Google’s finest weapon versus black-hat SEO techniques by dodgy web designers. Google’s initial back-rub algorithm ranked websites by the variety of backlinks it had from other websites. However, numerous web designers took advantage of this by creating countless backlinks from random (frequently empty websites). The penguin algorithm now examines all backlinks rather than just counting them and penalises sites which participate in this practice. Many sites have actually been hit by this algorithm specifically when a cheap firm or developer was used.
Google Hummingbird: The Hummingbird algorithm was first released in August 2013. Hummingbird is an advanced artificial intelligence algorithm which tries to comprehend the significance of individuals’s search inquiries often when a question is being asked and directing searchers to the most appropriate websites to answer their questions. Google continues to establish advanced expert system algorithms to improve search engine result and recently revealed RankBrain (more on that later).
Google Pigeon: The Pigeon algorithm was first launched in July 2014 and incorporated Google Maps with the Google search engine. Now whenever you do a search on Google for a dining establishment, hotel or cafe, Google looks at your place first, then utilizing information from Google Maps reveals you the best coffee bar within your place instead of a coffee bar 50km away.
Each of these animals plays an important part in your SEO campaign and you need to comprehend them if you hope to be number 1 for your keyword. Over the next couple of months we will go through each of these animals in more information and learn more about how they work and what they indicate for you site.